Google Adwords Management - Ppc - Adrenaline Design & Marketing in Lockridge Western Australia

Effective ad copy is: • Clear and concise • Aligned with client intent • Focused on benefits and worth • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus rivals Great ad copy can improve your Quality Score, a metric used by Google to evaluate how practical and relevant your advertisements are. Continuous optimisation consists of: • Changing bids • Checking new ad variations • Removing low performing keywords • Including new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Reviewing budget plan allowance • Improving Quality Score • Preserving account structure These changes make your projects more efficient over time. Reports might consist of: • Number of clicks • Expense per click • Conversions created • Cost per conversion • Keyword efficiency • Advertisement efficiency • Audience insights • Budget plan patterns • Suggestions for improvement Clear reporting allows you to understand how your financial investment is performing and makes sure that your marketing choices are backed by real information.