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Reliable ad copy is: • Clear and concise • Aligned with customer intent • Focused on advantages and worth • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus rivals Excellent ad copy can enhance your Quality Rating, a metric utilized by Google to examine how helpful and appropriate your advertisements are. Continuous optimisation includes: • Changing bids • Checking brand-new ad variations • Getting rid of low carrying out keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing ad extensions • Evaluating budget allocation • Improving Quality Rating • Maintaining account structure These changes make your projects more efficient over time. Reports may include: • Number of clicks • Expense per click • Conversions created • Expense per conversion • Keyword performance • Ad performance • Audience insights • Budget patterns • Suggestions for improvement Clear reporting enables you to comprehend how your investment is performing and makes sure that your marketing choices are backed by real information.