Effective ad copy is: • Clear and concise • Lined up with consumer intent • Focused on advantages and value • Appropriate to the keyword searched • Structured with strong calls to action • Optimised to stand out versus rivals Excellent ad copy can enhance your Quality Rating, a metric used by Google to evaluate how helpful and relevant your ads are. Ongoing optimisation consists of: • Adjusting quotes • Evaluating brand-new ad variations • Eliminating low performing keywords • Including new keywords based on search term results • Refining audience targeting • Implementing advertisement extensions • Reviewing budget allowance • Improving Quality Rating • Maintaining account structure These adjustments make your projects more efficient over time. Reports may consist of: • Number of clicks • Cost per click • Conversions produced • Cost per conversion • Keyword performance • Ad efficiency • Audience insights • Budget plan patterns • Recommendations for improvement Clear reporting permits you to understand how your financial investment is carrying out and guarantees that your marketing choices are backed by genuine information.
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