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Efficient advertisement copy is: • Clear and succinct • Aligned with consumer intent • Focused on benefits and value • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus rivals Great advertisement copy can improve your Quality Rating, a metric used by Google to examine how helpful and appropriate your ads are. Continuous optimisation includes: • Adjusting bids • Testing brand-new advertisement variations • Removing low performing keywords • Adding new keywords based on search term results • Refining audience targeting • Implementing ad extensions • Examining budget plan allotment • Improving Quality Score • Maintaining account structure These modifications make your projects more effective over time. Reports might include: • Number of clicks • Cost per click • Conversions produced • Expense per conversion • Keyword performance • Ad performance • Audience insights • Budget plan patterns • Suggestions for enhancement Clear reporting allows you to comprehend how your investment is carrying out and makes sure that your marketing decisions are backed by real information.